Digital Experience Platforms
Create compelling digital experiences
End-to-end DXP solutions
Whatever your ambition – to raise your brand profile, monetize content consumption, launch an ecommerce site – RWS DXP expertise can help. Following our tried-and-tested digital framework, we'll develop a customised DXP solution that delivers satisfying, consistent digital experiences across channels and devices.
The DXP solution we build for you will bring together content management, analytics, workflow management, localisation and other capabilities – including third-party integrations – to help you create and manage content, gain insights into your users, and personalize their digital experience of your brand.
DXP migrations
Perhaps you're already using a DXP solution that isn't delivering optimal experiences. Issues like low search engine rankings and slow page loads can harm the digital experience, leading to poor traffic growth or limited user retention.
To resolve these and other challenges, we can migrate your websites, data, content and other digital assets to a more suitable DXP (or a more recent version of your existing DXP technology) to enable access to new features and improve both the solution performance and the user experience.
Case study: growing subscriptions and ad revenues
When we migrated a US publication's content management system (CMS) and website to a new DXP technology, the improved digital experience led to benefits including:
- 48% increase in monthly page views
- 17% decrease in the bounce rate
- 90% relevancy for site searches
- Exponential growth in subscriptions
- Increased Facebook Instant Article ad revenues
Ecommerce solutions
We create comprehensive, scalable ecommerce and mcommerce solutions that integrate a CMS with other technologies including marketing automation, customer data platform (CDP), customer relationship management (CRM), payment, analytics, reporting and product information management systems.
Ecommerce trends indicate that consumers tend to use different devices for different phases of their shopping journeys. So the ability to recognize a customer at every step is critical to delivering the optimal digital shopping experience. You can count on us to develop a solution that helps you to:
- Efficiently manage your customers' cross-channel experiences
- Ensure smooth transitions between digital touchpoints
Why choose RWS?
Industry experience
End-to-end approach
Globalization support
Benefits-driven model
Technology expertise
We'll base your solution on one of a number of market-leading DXP or ecommerce technologies, customizing it and integrating third-party systems and services as needed.
Alternatively, we can build a custom DXP or ecommerce platform to meet your specific requirements.
We use Coveo’s AI-powered search to personalize your product offerings and recommendations to make every digital experience relevant to your users.
Tridion
Our own enterprise-grade composable DXP. It offers structured and web content management enhanced through semantic AI, and a range of connectors to other marketing technologies.
We provide consulting, integration on-premises implementation and monitoring; as well as cloud deployment through our Content-as-a-Service (CaaS) model.
