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Nielsen adopts a holistic approach to the global customer experience
Nielsen improves time and cost efficiencies year on year with our technology
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Industry::
High-Tech Software
Global performance management company Nielsen provides clients with comprehensive insights into what consumers watch and buy. More than a decade ago, when the company was looking for a dynamic business partner, to help meet its ambitious global customer experience objectives, it turned to us – and that partnership is still going strong.
Nielsen relies on our solutions to help deliver an effective globalization strategy that keeps clients around the world coming back.
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“For us, the true value of the RWS partnership comes down to central control, cost management and content effectiveness. The use of RWS technology has played a critical role in centrally managed content and this has generated huge benefits in terms of cost and time savings.”
Challenges
Improve the global customer experience by:
- Streamlining the translation processes for Nielsen’s digital content
- Automating workflows
- Centrally managing the localization of user interfaces, documentation and e-learning content
Solution
- Tridion Docs (component content management)
- RWS translation management technology
- Passolo (software localization)
Results
- Project throughput up 750% in five years
- Projects delivered on time or ahead of schedule
- 40-100% time savings – allowing staff to redirect efforts
- Improvement in content quality and consistency
- 20-80% content reuse through translation memory and structured content design