Tridion for airlines

Easily manage multiple websites and multilingual content

Manage content across multiple brands and languages to deliver engaging digital experiences on any channel or device.

Tridion makes it easy with advanced features such as automated personalization, multilingual capabilities and headless content delivery – simplifying reuse of content and management of different versions.

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Why Tridion?

Smarter web content management for global airlines

Create regional, personalized experiences

Control all your brands centrally and effectively

Power your omnichannel strategy

Easily manage multilingual content

Go-to-market faster with our cloud offering

A web content management system you can trust

Case studies

China Airlines launches 12 new websites with unified management and design

Tridion Sites enabled China Airlines to unify websites with design consistency and local content.

Discover how Turkish Airlines modernized their customer experience

Turkish Airlines wanted to modernize their web presence and customer experience and identified Tridion Sites as the right fit for their needs.

Solutions

Multiple websites, brands, channels and languages

Publish large volumes of content swiftly across multiple websites, brands, languages and channels with our unique BluePrinting technology. It allows you to manage the relationships between content items and their dependencies. Edit content items once and automatically publish updates across all dependent touchpoints to ensure consistency across all your information.

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Experience optimization

Capture the attention of your prospects and customers with relevant, personalized content that leads to engagement and conversions. Progressively build individual profiles based on the data your visitors leave behind and tailor the experience by delivering targeted content on individual pages or in specific areas. Scale it across entire websites for better customer engagement.

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Omnichannel delivery

Deliver content on all the channels your customers use daily and be prepared for the ones you'll support tomorrow. Our sophisticated componentized content structure breaks pages up into smaller chunks so you can repurpose and reuse content across touch points such as websites, mobile applications, IoT devices, chatbots, self-service kiosks and voice-enabled devices.

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Platform integration

Activate and utilize your content and data from different platforms to reach more travellers. Tridion easily integrates with your booking engines, DAM, CRM, marketing automation, analytics, social media and commerce platforms to create rich experiences and drive sustainable business growth, while delighting travellers on the go.

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Easily manage content in dozens of languages

By integrating Tridion Sites with RWS’s translation technologies, you can directly submit your translation jobs from within Tridion for more streamlined workflows. Tridion allows you to track translation progress and automatically publish translated content onto the right websites and channels via BluePrinting.

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Manage large volumes of diverse content with BluePrinting®

Airlines need to manage a huge breadth of online content across brands, sites, platforms, markets and languages. Our unique BluePrinting technology ensures content consistency and makes managing all that content incredibly easy.