RWS in Insurance
RWS is expert both in the language of insurance providers and in the local languages in which your content needs to be applied. We also have knowledge of the complex web of regulatory frameworks under which you operate. Finally, we appreciate that the language for consumer and business audiences differs, sometimes widely.
We bring all of these essential components together in a single tailored, technology-enabled language solution for each of our insurance clients.
The content challenge in insurance
Although globalisation among insurance providers is lower than in other B2B and B2C financial services sectors, there is still a very significant need to provide your multilingual customers with language support, especially in the provision of application processes, customer service, claims management and policy administration.
Even single-country insurance providers are often mandated to provide multilingual support for policyholders but, even where this is not the case, it simply makes good business sense to deliver your content in the language of the reader for an optimum customer experience.
In addition, some stages of the insurance customer journey are fraught with emotion when individuals are dealing with difficult personal or unexpected situations – at such times, navigating technical content in policies, claims procedures and conditions in another language should be the least of their concerns.
Likewise, there are key stakeholder audiences beyond your customers. Multilingual support for employees in areas like internal communications, policies and procedures and training enhance their ability to perform their roles as well as providing valuable cultural connectivity across geographical borders. So too on the B2B side of insurance operations, where complex underwriting content, legal contracts and regulations need to be translated accurately with no margin for confusion or dispute.
Solutions for insurance
Customer-focused, culturally-relevant content translation
We specialise in the translation and localisation of insurance content for multinational brands, helping you to connect with your disparate audiences while achieving and maintaining regulatory compliance in any language and any global market.
Our insurance clients trust us to deliver high quality, accurate translations according to their timeframes. Our extensive pool of subject matter experts is skilled in the terminology of your industry and experienced in working within the constraints of multiple regulatory frameworks. We also operate under numerous quality and security certifications to ensure that our clients can trust us with their most sensitive content and customer data.
We cover all B2B and B2C content types including marketing materials, policy documents, claims procedures, underwriting agreements, annual reports, shareholder communications and legal documents. We are just as comfortable translating content for digital channels too, providing website and mobile app localisation and SEO and social media translation.
Secure, scalable language technology
Our expert-in-the-loop translation services are underpinned by an industry-leading suite of secure, AI-powered language platforms for machine translation (MT), translation management (TMS) and computer-aided translation (CAT).
All of our language technologies provide control for you to implement on your own IT infrastructure or in a secure cloud-based environment. We also provide a wide range of connectors to enable integration with your established marketing, data and content platforms.
For instance, we are able to securely integrate our machine translation platform with customer service platforms to support multilingual chatbot and virtual assistant applications in real-time. Similarly, integration with MT can accelerate cross-border or multilingual claims procedures by rapidly processing large volumes of foreign language forms.
We work with you to develop a blend of human and automated translation processes tailored to your precise requirements. Your customised solution is designed to optimise your translation workflows and maximise the volume of content, number of languages and speed demanded by your business.
Comprehensive supporting services
As well as our experience in supporting global B2B and B2C insurance materials, we provide translation services to support accessibility content, transcreation for marketing messages and desktop publishing (DTP) services to maintain design integrity. We also deliver human and automated interpreting and transcription for events and meetings and for video and audio assets as well as multilingual eLearning expertise to bring flexible training to your entire workforce.
In addition, as the rapid growth of AI opens up new opportunities for insurance providers, we support client innovation by training and optimising AI models to ensure they are trustworthy and bias-free. This includes data collection, data annotation and data validation services for Large Language Models (LLMs) and Generative AI (GenAI) projects that cover all media types, delivered in any language, at any scale.
Why insurers choose RWS
- Expert in the translation of consumer and commercial insurance content
- Working with national and multinational insurers via our global network of offices
- Trusted by leading insurance brands around the world
- 24/7 coverage to support fast turnaround times
- Expert at blending human skills with technology excellence for maximum efficiency
- Security-assured language solutions to protect your most sensitive content and customer data