Radisson Hotel Group’s digital transformation with Tridion

Radisson Hotel Group doubles online bookings by delivering dynamic, personalized content to customers in a record number of languages.
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Industry:: Travel
Company region: EMEA and APAC
Radisson Hotel Group has over 1,100 hotels in operation and under development in EMEA and APAC. With their 10 brands spread across 10 different websites on separate legacy systems, they were finding it exceptionally challenging to manage their web presence.
They decided to move to a single web content management system (CMS) and launch a new multi-brand platform and app with both personalized and localized content. Their ambitious plan also included enhancing the online experience with revolutionary immersive content, allowing customers to explore their hotels through 3D views and even in VR.

“The feedback that we received and the level of engagement with our customers is validating our digital experience strategy.”

Raul Alvarez Barerra, VP of Global Digital Experience, Radisson Hotel Group


  • Consolidate 10 web CMS into one to simplify management
  • Deliver immersive, interactive experiences to customers
  • Localize and personalize content for different markets



  • +357% CTR in 2022
  • +23% conversion rate
  • −40% bounce rate
  • 30 languages supported
  • 60 markets reached with personalization