Tridion - Boost your customer experiences

Boost your customer experiences with Tridion

Tridion helps enterprises connect with their customers, partners and employees through collaborative content and knowledge management.

Explore Tridion features

Agile, governed and AI-ready, Tridion is purpose-built to make your life easier.

  • Unified collaboration

    Content creation, collaboration and review

    Digital marketer: remove boundaries when collaborating across regions, establishing a mix of centrally managed and locally tailored campaigns. 

    Knowledge manager: eliminate errors of manual handoffs and email chains by streamlining how you create information and review subject matter across departments. 

    IT: improve security and organizational agility by letting domain experts take back control of content, so you can focus on core tasks such as reducing operational costs.

  • Centralized management

    Establish a ‘single source of truth’

    Digital marketer: deliver a consistent brand and message without duplicating content between systems by creating a central content hub with orchestrated distribution.

    Knowledge manager: make information authentic and discoverable by centrally managing the information models that keep every piece of information relevant in real time. 

    IT: stay on top of compliancy, policies, regulations and legislation with advanced version control and audit trails, while monitoring and governing content quality and hygiene.

  • Process automation

    Streamline and speed up work

    Digital marketer: eliminate mundane and time-consuming work with AI by automating tasks such as content tagging and translation management to improve efficiency and streamline operations. 

    Knowledge manager: classify information consistently with AI-assisted automated tagging, allowing content recommendations and improved downstream processes with RPA-friendly information. 

    IT: eliminate manual handovers, copy/paste and other steps that introduce errors by building an integrated content and information supply chain for an AI-ready enterprise.

  • Ecosystems and integrations

    Plug into your existing technology stack

    Digital marketer: create better customer experiences and an agile marketing ecosystem that simplifies content authoring by connecting the CMS to your DAM, CRM, Commerce and other tools. 

    Knowledge manager: enrich the information experience for employees, partners and customers by allowing access to wider sets of input data and distributing to more channels. 

    IT: achieve freedom from vendor or technology lock with modern GraphQL-based content APIs, a standardized Integration Framework and event system.

  • Information discovery

    Find instead of search

    Digital marketer: personalize and improve customer journeys through human-like interactions in any language, using AI-enhanced search results. 

    Knowledge manager: reduce search time and guide users to the right source to find precise information with AI-enhanced search.

    IT: built-in AI capabilities within the content management and delivery process provide consistent and precise search outcomes, usable by both humans and downstream technology and systems.

  • Digital touchpoints

    Headless, multichannel, and multi-format communications

    Digital marketer: create your marketing content once and make it work for multiple digital channels and applications without any rework. 

    Knowledge manager: create information once and apply it to support, eLearning, troubleshooting, FAQs, machine-embedded information and other use cases. 

    IT: reduce risks and liabilities by leveraging one central system rather than a collection of disparate tools, serving content to multiple touchpoints to comply with privacy, GDPR and other regulations.

  • Analytics and insights

    Understand and optimize content effectiveness

    Digital marketer: understand what content is used where, how it’s reused and what the status of your translations is – all from within your content management environment. 

    Knowledge manager: visualize the effectiveness of information used, or not, with metrics on content reuse, translation memory and further cost optimization when creating information. 

    IT: use built-in reports and statistical information, or extract data through Tridion’s APIs, and build your own dashboards and reports to satisfy your business reporting needs.

  • Unified collaboration

  • Centralized management

  • Process automation

  • Ecosystems and integrations

  • Information discovery

  • Digital touchpoints

  • Analytics and insights

Revolutionizing the search experience

The new semantic AI capabilities in Tridion help you better match user intent to your content – connecting your critical content together with the knowledge models of your organization to give all your users the information they need to succeed.

Customers who use Tridion to make a difference

Talk to us to get started

Whether you're new to Tridion or an existing customer keen to understand what else we can help you with, Our experienced team are here to understand your challenges, answer your questions, and help you achieve your content management goals. 

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